SEO-Focused Web Content Writers
Article Marketing
How to Screw Up SEO
Jan 30th
SEO (Search Engine Optimization) is not a game, folklore, or interesting entry in Wikipedia.
.
Those who want a high ranking must choose the right keywords or keyword phrases to use for headings and text. These keywords or phrases help dictate where you show up on a search engine’s ranking. Why do rankings matter? Give a damn about rankings, because most websites are storefronts for individuals peddling services or companies acquiring clients. If an individual can’t find you online, they choose another company. Furthermore, a company low on the totem pole of rankings loses some of its validity. A high ranking helps validate your company.
.
Wow, that’s simple! No. It’s not. You can screw it up by choosing the wrong keywords or keyword phrases. For example, you are a real estate agent and the first heading on your webpage reads, “Buying Advice”. The text underneath the headline pertains to the best neighborhoods to look for houses. A search engine “magically” reads your website and determines that this is a national real estate website. Now, you have to compete with everyone in the United States selling houses. You don’t sell houses in Florida. You’re located in Austin, Texas. You need a good keyword phrase. That’s More >
4 Steps for Selecting Topics for Blogs and Articles
Jan 5th
One of the most critical components of publishing blogs and other articles online for marketing purposes is the proper selection of topics. Topics are such a vital factor in online article marketing because they play such an important role in attracting the right kind of traffic to your website and business.
Traffic is the primary source of potential revenue for any online business. The need to attract quality traffic through web content writing is the key reason why you need to publish useful and beneficial information for your target audience.
The attractiveness of your topics determines the volume of traffic – and thus revenue - they will generate, which are the real measures of success for your online marketing campaigns. So you should select them wisely.
Here are four quick steps of for choosing article and blog post topics that will catch the attention of your target audiences:
1. Identify Need
The main purpose of selecting a great topic is to give your audience what they are looking for. If you can correctly identify their wants and needs, you are on the right path to offering content that they just can’t refuse. One simple way to identify what your target market wants is by researching the More >
2 of the Best (and Easiest) Types Of SEO-Focused Content
Dec 8th
There are a number of different techniques that you can use to create content that goes “viral”, or is shared across many mediums to many audiences. This is what we are all hoping for right? To gain better SEO value for what we create on the web, and to spread our message to many different potential customers, clients, donors or contributors. Here are two opposing techniques you might want to consider…
The Manifesto
The Manifesto is the web content equivalent of “preaching to the choir”. Write a passionate, eloquent, or well-researched argument that your niche will wholeheartedly agree with. Since you’ve already got an army of believers who agree with you, they’re already primed and ready to share your argument.
Such As: “Why I’m a Vegetarian, Dammit” an essay that was posted on a vegetarian recipe blog, received over 14,000 mentions within StumbleUpon (one of the second tier social bookmarking sites) alone.
The Controversy
The opposite of the Manifesto, the Controversy is all about stirring up some dissent in your niche. Write a well-written rebuttal to another argument, challenge a popular opinion, or spark a controversial discussion and watch the reader comments fly.
Such As: Warren Buffet wrote an August 2011 op-ed piece in More >
