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jhaynes
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Posts by jhaynes
The Social Media Wildfire Effect
Feb 28th
It’s a businesses greatest fear, but may very well be their most powerful tool: viral content. Over the past couple of years, the term “viral” has reared its head exponentially more and some have yet to understand the full meaning of the term when it’s applied to marketing and the digital atmosphere. Allow us to raise the curtain for you with wikipedia’s definition of viral marketing:
“Viral marketing and viral advertising are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of virus or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the internet. Viral promotions may take the form of video clips, interactive flash games, advergames, ebooks, brandable software, images, or even text messages.”
The most important take-away of the definition: self-replicating viral processes. Next time you’re in a marketing meeting and someone blurts out “hey, let’s just make a viral video!” don’t succumb to the concept of sending it to your friends and family and expect them to send it to their associates. It is never the More >
Web Content and the User Experience
Feb 22nd
Regardless of industry or business, it’s important to take care of customers above anything else. In recent years, local businesses and national corporations alike have been noticing that user experience is an influential part of the decision making process. Individuals want to feel a connection to the product more than ever and there are several simple ways to help develop that connection for each potential customer.
Keep Content Updated
When a customer sees that you have the latest and greatest information, it increases perceived value for your product and your company. They know that your company is a thought leader and keeps on its toes. By knowing the latest trends and showcasing your knowledge to anyone potentially interested in your product, you’re proving your passion, something the customer recognizes and trusts.
Distribute Content Everywhere
With the easily accessible (and ever-growing) internet, anyone can access detailed information online with a few simple clicks. Often times, these are generated from search engines such as Google or Yahoo (in fact, 8 out of 10 internet users look to search engines before anything) and it’s important to cast your net wide and improve your chances of appearing in search results. Search engines now capture data from YouTube, Facebook, More >
Facebook Games Really Starting to Pay Off
Feb 14th
The social web is finally starting to really monetize its traffic, answering questions that many (including myself) have had over the last few years as to how social media companies would create value and make money going forward, other than simply connecting people and allowing them to create and share online content.
Zynga, the maker of FarmVille, Mafia Wars and a wide variety of other popular Facebook games, is now in talks with potential investors about raising around $250 million in new funding, which could value the company between $7 billion and $9 billion, according to a recent report in The Wall Street Journal.
The article cites “people familiar with the matter,” and notes that Zynga filed papers last April that valued the company at $4 billion. According to the WSJ report, however, “any decision to raise a fresh round of funding” by Zynga “could be weeks away and may not happen.”
If the talks come to fruition, though, the valuation would put Zynga in the realm of other hot social media companies. Twitter, for instance was recently valued at $8 billion to $10 billion, and Groupon meanwhile is said to be valued at between $15 billion and $20 billion.
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