As you have heard us say before, there are millions upon millions of online blogs and other informational websites, but what makes for great web content?

Clear and Concise

Being vague is one of the biggest mistakes a web content writer can commit, as it can compel your audience to instantly evaporate. No one wants to stay a second on something they find too complex or vague to understand. The mark of an expert lies in his ability to make complicated things clear and simple. Don’t use 200 words to say something that could easily be written with 50; people don’t have that kind of time these days.

Know Your Audience and Be Compelling

Know what your customers or general readers care about. If you think that your content can catch people’s attention because YOU are really passionate about the subject, you’re falling into the trap of assuming visitors will care because you care. Most people won’t spend a second on topics they don’t care about.

(…now it certainly does help to have a strong attachment to your topic, but you need more than just that!)

And “compelling” means that your web content not only grabs attention, but has purpose. Typically this is a sales conversion, but More >