For this week’s Hat Trick Associates blog, I thought I would direct everyone to a special guest appearance I recently made on the influential Traffic Flow SEO website. The linked article discusses the concept of Content is King, which has been mentioned on the HTA site on many occasions. An excerpt of the article follows, with a link to the entire text:

For a little change of pace, your host and blog moderator Chris Westmeyer has given me this opportunity to share with you some information on the future of online content, and a discussion of some important points to understanding its future significance. Hope you enjoy!

When talking about content, the first premise to consider is that for most companies, competing online via “new technology” has become more and more difficult. The truth is, regardless of company size, there can only be a select few winners in the contest to be the best “technology-driven” business online.

True, the technological lead sometimes changes hands, like it did away from AOL and MySpace to the current leaders in their respective fields. But those occurrences are becoming rare. Companies such as Google have gained so much mass, brand equity and momentum that it may be years before they are supplanted in any meaningful way. They won’t be handing off their lead in many categories anytime soon.

No, the way to compete today is by becoming a purveyor of content. Drive traffic to your website, platform or service by creating and sharing valuable information to your target audiences. Fill a niche market. Find a group or segment with unmet needs, and fulfill them…”

read the full text at Traffic Flow SEO