Online Marketing for Local Business
Posts tagged web writing
Great Media Exposure for Your Business
14 years
by jhaynes
in Uncategorized
I wanted to take a moment to talk a bit more about the last post below, about an article that I wrote for our team at Hat Trick Associates that focused on Email Marketing and it’s continued marketing viability, even in the face of new competition.
The reason for bringing up the topic again is certainly NOT to impress you the reader with how fantastic the article was, or how important it must have been to receive the coverage that it did.
Actually, quite the opposite.
Although no surprise, I do feel the information it contained was fairly interesting, and made for a good story…the truth is, with the right message and distribution, I could probably gain a similar amount of coverage for an article in YOUR industry, attributed to YOUR company.
And the coverage the Hat Trick article received was pretty cool, I will admit. It’s not every day that you write something that gets shared on Yahoo, CNBC, MSNBC, AOL…as well as lots of other niche websites, like the European Business Express, or the media powerhouse which is KAIT – Channel 8 in Jonesboro, Arkansas(!)
The great thing is, if a piece is written in the proper way – and shared via the right channels – I can almost guarantee similar results. And having so many incoming links is not only good for conversions today from people interested in your subject matter, but also creates some long-term SEO benefits from having high quality sites “aimed” at your own with links. So it’s a win-win.
If you’d like more information on how we can do the same for your company contact us today.
In fact, if you take the time to fill out the quick form, or if you prefer to shoot me an email directly, I’ll even tell you (no-strings-attached, of course) how I did it. I just wish this method existed back in my early days of PR at a large local ad agency.
SEO for Blogs Part III – Post Early, And Often
14 years
by jhaynes
in Uncategorized
The more often you post new blog entries, the more “food” you give to the spiders, or the programs that crawl the web and index content for the search engines. It’s hard to over-estimate the importance of having lots of new and updated content on your site, and often. Great SEO for blogs depends on it.
If you have enough new content, the spider may even react by splitting up its indexing into more than one visit, when you may even have more web content, and so on and on. At this point the search engine(s) may simply decide to visit your website and index more frequently – a very welcome development for SEO. So keeping LOTS of FRESH, new web content on your site is critical, not just blog posts but also new webpages, social content, recorded webinars and video, everything. The more updated, the better. More content basically means that your pages get indexed more often and new pages or other content will show up more quickly, and be deemed more important by the engines as well.
And while you don’t need to post multiple, long-form blog posts every single day, if you cannot keep up with a regular publishing schedule, then find some assistance to help you…because this is an absolutely vital element of top rankings in Google, Bing, Yahoo and others, behind only high ranking, one-way backlinks and also using the proper tagging for everything on your site.
The bottom line is, with the right strategy, and help from a professional in the right places when you need it, you can and will draw more attention to your blog, and thus your website…and with well written and persuasive copy, you can increase your conversion rate and your online revenues and profit. You can always contact us when you are ready to take the next step, to create a plan that will accomplish your goals for not only your blog, but for your entire online promotion strategy as well.
SEO For Blogs Part II – Length of Search Query
14 years
by jhaynes
in Uncategorized
Part II of our discussion on SEO for blogs focuses on the phrases and keywords you should use to attract the most visitors to your site.
Recent research suggests that the highest conversion rates from search engine traffic actually comes from people who use a specific number of words in their search queries. The first question is: Do you know how many words you should be using? And the second more important question is, If you don’t know the answer to this question, how are optimizing your site for SEO?
The great thing is that your blog can become so well-indexed with the proper promotion that you have potential to show up for a large number of these phrases relevant to your industry with that knowledge.
Targeting your blog discussion to shorter phases is another strategy to potentially yield high traffic to your website and blog, once again by choosing appropriate keywords that may have less competition than others, and even less so since they aren’t what some consider the “optimal” length.
And think of it this way: Would you rather be the 20th result for a very competitive query, with loads of competition vying to win it, or be the 2nd or 3rd result for a relevant, but less common phrase or query?
Which do you think could generate more visits, and thus more attention, awareness and revenue for your company?
Also, some believe that since Google and other engines have been around for so long, and recognized the “big” players in most keyword and query categories, that competition is far too intense for any of the “good” keywords or phrases.
In one sense this is true for most general keywords and phrases, or the specific ones that are absolutely the most profitable – the ones that major corporations and other large institutions are willing to spend big money to “win” – or terms which many other larger organizations may simply be more relevant in regards to. They have spent large amounts of resources for lengthy periods of time with the engines to ensure they rank very highly for their target keywords and search phrases.
But many of the “most popular” queries currently conducted in search engines right now have come into existence in just the last couple of years…and of course as technology (and everything else!) continually advance, there will always be opportunities to “win” newer, profitable queries – if you know how to discover them. (This is one of the subjects that we focus on here at Hat Trick Associates.)
You can also set up your blog to repeat the keywords that you want to target just enough times to establish a theme that search engines can identify. You can take full advantage of this in your post titles, your category names, the pages URL names, or even a combination of Technorati tags and the text of your permanent links that appear after each post.
Up Next: The Importance of Timely Posting and Getting Linked with Your Blog