Posts tagged twitter

14 Ways To Promote Your Company Or Brands Online – Conclusion

Top Web Promotion Methods #8 – #14:

8. Bookmarking/Tagging

Social bookmarking has become a popular method to share, organize, search and manage bookmarks of web resources. Some of the most popular social bookmarking websites: Delicious, Digg, Diigo, Fark, Mixx, MyBlogLog, Newsvine, Propeller, Reddit, Slashdot.org, StumbleUpon, Yahoo!, and Buzz.

9. Discussion Forums and Boards

Participating in online forums can be a great way to market your products and services, and interact with your audience and other professionals. Engaging your audience in a niche forum can bring high value to your website and brand, too.

10. Content Aggregation

Content aggregation offers you the chance to bring all news and feeds around your online community accounts in one place. Some would argue this is the future of social media. Emerging content aggregation websites are: Bloglines, FriendFeed, Lifestream.fm, Lijit.

11. Brand Monitoring

Social networks are also offering a variety of tools that can help businesses understand the positioning of their brand. Popular examples are: Buzzlogic, Radian6, and ReputationDefender.

12. Ratings and Review Sites

Another great way to find out where your website stands, or how your brand is perceived by others, is through ratings and reviews. The two most popular are Yelp and GetSatisfaction.

13. Widgets

For those trying to promote their own brands, they can create personalized badges, using interesting widgets on Facebook, Twitter, and other networks by using WidgetBox or SpringWidgets.

14. Wikis

Wikis are like an online encyclopedia. The most well known is Wikipedia.org, but many other wikis exist, including: Citizendium.org, AboutUs.org, Pbwiki/PBworks.com, or Wetpaint.com.

Along with all the new ways of publishing your content on networking sites, it is important to publish your articles on publishing sites like EzineArticles, eHow, Google Docs (docs.google.com), IdeaMarketers, Yahoo Articles Group (groups.yahoo.com) and submit your press releases on important specialized sites like i-Newswire, PR.com, PressReleasePoint, and PRLog.org.

Social Media Marketing can be very confusing at times, since there are so many networks and channels to choose from. Creating a presence on all the channels is quite time consuming, and randomly choosing a network or networks is not a very good social media strategy either. Many companies have struggled to understand what social media marketing mix they should use to make their brand successful online.

That is why it’s vitally important to identify which channels are suitable for your business depending on your target audience. Businesses should plan a step-by-step onlíne marketing strategy, and brainstorm ideas with their onlíne marketing representative(s) that will work to promote their products and/or services.

14 Ways To Promote Your Company Or Brands Online

There are now a wide variety of effective ways that you can promote your company, your brands, your products and services online, perhaps more than you realize.

Here’s a handy list of the 14 top categories/activities that you can use to increase your brand presence and awareness- and your revenues – on the web.

Top Web Promotion Methods #1 – #7:

1. Blogs

Blogs have become an excellent tool for social media marketing. If optimized correctly, they can be used to drive traffic to a website. A good blog will also assist in creating internal links, fresh content and non-search engine web traffic.

Some popular blogs platforms include: WordPress.com, Blog.com, Bloggers.com, Typepad and others/

2. Microblogs

Like blogs, microblogging can present huge opportunities for business endorsement, though content needs to be consistent and optimized. The most used is Twitter, as well as Posterous and other niche platforms.

3. Online Video

With the proliferation of broadband Internet, the importance of online videos has rapidly increased. This allows more opportunities to demonstrate products or better explain brands. Popular video-sharing websites include YouTube and Vimeo.

4. Photosharing

Social networks are all about sharing! And this includes photos too, so there are numerous platforms that allow photo sharing with friends or followers. Some of the biggest are Flickr.com, Memeo.com, and Photobucket.com.

5. Podcasting

Podcasting is one of the newest media tools that are available to both promote your brand and also your products/services. Visit RadioPodcast.fr or Blip.fm.

6. Presentation Sharing

Do you have existing presentations on topics that may be interesting to your audience(s)? Another great way to put your brand’s name in the spotlight is by offering them on presentation sharing websites. They are increasingly gaining in popularity, and some of the best platforms are:  SlideShare.net, MyPlick.com, Scribd.com, or AuthorSTREAM.com.

7. Social Networks: Applications, Fan Pages, Groups, and Personalities

Social networks are one of the most important places to present and promote yourself as well as to keep in touch with your target audience.

Up Next: #8 – #14

The Biggest Social Media Platforms and News Sites

Comprehensive list of the Top 100 social networking or bookmarking sites are identified, and ranked in order of popularity. Regular updates to the ranking system, which is based on the Alexa. Also shows Pagerank and identifies the category of the site.

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