Posts tagged social networks
14 Ways To Promote Your Company Or Brands Online – Conclusion
Top Web Promotion Methods #8 – #14:
8. Bookmarking/Tagging
Social bookmarking has become a popular method to share, organize, search and manage bookmarks of web resources. Some of the most popular social bookmarking websites: Delicious, Digg, Diigo, Fark, Mixx, MyBlogLog, Newsvine, Propeller, Reddit, Slashdot.org, StumbleUpon, Yahoo!, and Buzz.
9. Discussion Forums and Boards
Participating in online forums can be a great way to market your products and services, and interact with your audience and other professionals. Engaging your audience in a niche forum can bring high value to your website and brand, too.
10. Content Aggregation
Content aggregation offers you the chance to bring all news and feeds around your online community accounts in one place. Some would argue this is the future of social media. Emerging content aggregation websites are: Bloglines, FriendFeed, Lifestream.fm, Lijit.
11. Brand Monitoring
Social networks are also offering a variety of tools that can help businesses understand the positioning of their brand. Popular examples are: Buzzlogic, Radian6, and ReputationDefender.
12. Ratings and Review Sites
Another great way to find out where your website stands, or how your brand is perceived by others, is through ratings and reviews. The two most popular are Yelp and GetSatisfaction.
13. Widgets
For those trying to promote their own brands, they can create personalized badges, using interesting widgets on Facebook, Twitter, and other networks by using WidgetBox or SpringWidgets.
14. Wikis
Wikis are like an online encyclopedia. The most well known is Wikipedia.org, but many other wikis exist, including: Citizendium.org, AboutUs.org, Pbwiki/PBworks.com, or Wetpaint.com.
Along with all the new ways of publishing your content on networking sites, it is important to publish your articles on publishing sites like EzineArticles, eHow, Google Docs (docs.google.com), IdeaMarketers, Yahoo Articles Group (groups.yahoo.com) and submit your press releases on important specialized sites like i-Newswire, PR.com, PressReleasePoint, and PRLog.org.
Social Media Marketing can be very confusing at times, since there are so many networks and channels to choose from. Creating a presence on all the channels is quite time consuming, and randomly choosing a network or networks is not a very good social media strategy either. Many companies have struggled to understand what social media marketing mix they should use to make their brand successful online.
That is why it’s vitally important to identify which channels are suitable for your business depending on your target audience. Businesses should plan a step-by-step onlíne marketing strategy, and brainstorm ideas with their onlíne marketing representative(s) that will work to promote their products and/or services.
The Biggest Social Media Platforms and News Sites
Comprehensive list of the Top 100 social networking or bookmarking sites are identified, and ranked in order of popularity. Regular updates to the ranking system, which is based on the Alexa. Also shows Pagerank and identifies the category of the site.
Finding Your Customers On Social Networks
For most organizations, the conversation of “why” or “should” we do social media has shifted to “where” and “how” do we do social media?
A major component of answering those questions effectively is understanding in which social platforms your customers are already connected and concentrated, because there really is no benefit in beating your customers or clients to the punch this time! Companies need to follow…not lead, their customers across the social networking web.
Maybe your boss thinks none of your customers are on Facebook, but you think they are. How can you prove it?
Or maybe you’re a small-business owner, and know many of your clients or customers are socially connected, but aren’t sure how to find them?
Here are 4 ways to find out where your customers are in social media:
#1: Hire Someone to Tell You
Rapleaf and Flowtown are just two services that reside in the emerging field called “social anthropology”. You provide them with the list of all your customer email addresseses, and they figure out who among your customers is on Facebook, Twitter, LinkedIn and other social media networks; their likes, and other important details.
#2: Analyze Email Behavior
Have you added links to all your social accounts in your emails? Have you added the ability for your email recipients to share content on Facebook, Twitter, Digg and elsewhere? If you send email routinely, you need to add these functions to your email immediately.
Most quality email service providers give you the option of easily adding sharing tools, and you can then run a report showing which of your subscribers clicked your Twitter link and/or shared content on Facebook.
Viola! Now you know that person is a member and is active on those social sites.
#3: Just Ask!
One of the most obvious ways of finding out where your customers are hanging out and using social media is also the simplest, but unfortunately the least utilized. Just ask them.
If you have a “Contact Us” form, an online lead generation form, an email newsletter signup or a shopping cart, why are you still only asking for name, address and email address?
Add data collection fields for Twitter, Facebook and LinkedIn, at minimum.
#4: Your Friends at Hat Trick Associates
If you have email addresses for your customers, we here at HTA can actual use a little trick that takes advantage of the system functionality of one of the top email providers.
Without giving away the whole secret, let us tell you that with just your email list, we can tell you within the hour every single one of them who are on both Facebook and Twitter!
If you’d like to learn more, or just how we do it, all you need to do is Contact Us!