Posts tagged hook

Ask yourself a quick question, “Do I write keyword-rich article or subject titles?”

Example 1: “Home Theater”

* This article title is too short to get any hooks and the reader has to simply guess what your angle to the topic is.

Example 2: “Home Theater Components”

* This is better, yet still does not explain why someone should read the article.

Example 3: “Home Theater Audio and Video Components That Will Make Your Friends Envy You”

* Now we have picked up a 2 more keywords, “audio” and “video” and a reason why to read the article.

Example 4: “Home Theater Audio and Video Components, Speakers and Setup – 7 Tips to Amp Up Your Sound”

* Here you see multiple, high-value keywords, gave a good reason to read the article, and even used a high-value keyword as a verb, “Amp.”

Not sure what keywords to use? For good keywords to use in your article titles, use an online tool such as Google Suggest, GoodKeywords, or Wordtracker to help identify them.

Also ask yourself another question: “Do the first three or four words of my article title introduce the topic of the article?”

More tips:

1. Avoid starting your title with ‘throw away’ or ‘junk words’ and conjunctions, like “a” or “the.”

2. It’s perfectly acceptable to start your article title with a verb and then roll directly into a dense keyword relating to the subject of your article.

3. Consider using multiple article topic hooks in your title or subject line.

Example: “Yoga Moves – 7 Tips To Flatten Your Abs With Vinyasa Yoga Techniques”

Topic Hook #1 is: “Yoga” / “Yoga Moves”
Topic Hook #2 is :“Flatten Your Abs” and/or “Vinyasa Yoga”

Always help your reader understand what the benefit will be if they invest the time to read your article.