Online Marketing for Local Business
Posts tagged facebook
14 Ways To Promote Your Company Or Brands Online
14 years
by admin
in Uncategorized
There are now a wide variety of effective ways that you can promote your company, your brands, your products and services online, perhaps more than you realize.
Here’s a handy list of the 14 top categories/activities that you can use to increase your brand presence and awareness- and your revenues – on the web.
Top Web Promotion Methods #1 – #7:
1. Blogs
Blogs have become an excellent tool for social media marketing. If optimized correctly, they can be used to drive traffic to a website. A good blog will also assist in creating internal links, fresh content and non-search engine web traffic.
Some popular blogs platforms include: WordPress.com, Blog.com, Bloggers.com, Typepad and others/
2. Microblogs
Like blogs, microblogging can present huge opportunities for business endorsement, though content needs to be consistent and optimized. The most used is Twitter, as well as Posterous and other niche platforms.
3. Online Video
With the proliferation of broadband Internet, the importance of online videos has rapidly increased. This allows more opportunities to demonstrate products or better explain brands. Popular video-sharing websites include YouTube and Vimeo.
4. Photosharing
Social networks are all about sharing! And this includes photos too, so there are numerous platforms that allow photo sharing with friends or followers. Some of the biggest are Flickr.com, Memeo.com, and Photobucket.com.
5. Podcasting
Podcasting is one of the newest media tools that are available to both promote your brand and also your products/services. Visit RadioPodcast.fr or Blip.fm.
6. Presentation Sharing
Do you have existing presentations on topics that may be interesting to your audience(s)? Another great way to put your brand’s name in the spotlight is by offering them on presentation sharing websites. They are increasingly gaining in popularity, and some of the best platforms are: SlideShare.net, MyPlick.com, Scribd.com, or AuthorSTREAM.com.
7. Social Networks: Applications, Fan Pages, Groups, and Personalities
Social networks are one of the most important places to present and promote yourself as well as to keep in touch with your target audience.
Up Next: #8 – #14
The Biggest Social Media Platforms and News Sites
15 years
by admin
in Uncategorized
Comprehensive list of the Top 100 social networking or bookmarking sites are identified, and ranked in order of popularity. Regular updates to the ranking system, which is based on the Alexa. Also shows Pagerank and identifies the category of the site.
Finding Your Customers On Social Networks
15 years
by admin
in Uncategorized
For most organizations, the conversation of “why” or “should” we do social media has shifted to “where” and “how” do we do social media?
A major component of answering those questions effectively is understanding in which social platforms your customers are already connected and concentrated, because there really is no benefit in beating your customers or clients to the punch this time! Companies need to follow…not lead, their customers across the social networking web.
Maybe your boss thinks none of your customers are on Facebook, but you think they are. How can you prove it?
Or maybe you’re a small-business owner, and know many of your clients or customers are socially connected, but aren’t sure how to find them?
Here are 4 ways to find out where your customers are in social media:
#1: Hire Someone to Tell You
Rapleaf and Flowtown are just two services that reside in the emerging field called “social anthropology”. You provide them with the list of all your customer email addresseses, and they figure out who among your customers is on Facebook, Twitter, LinkedIn and other social media networks; their likes, and other important details.
#2: Analyze Email Behavior
Have you added links to all your social accounts in your emails? Have you added the ability for your email recipients to share content on Facebook, Twitter, Digg and elsewhere? If you send email routinely, you need to add these functions to your email immediately.
Most quality email service providers give you the option of easily adding sharing tools, and you can then run a report showing which of your subscribers clicked your Twitter link and/or shared content on Facebook.
Viola! Now you know that person is a member and is active on those social sites.
#3: Just Ask!
One of the most obvious ways of finding out where your customers are hanging out and using social media is also the simplest, but unfortunately the least utilized. Just ask them.
If you have a “Contact Us” form, an online lead generation form, an email newsletter signup or a shopping cart, why are you still only asking for name, address and email address?
Add data collection fields for Twitter, Facebook and LinkedIn, at minimum.
#4: Your Friends at Hat Trick Associates
If you have email addresses for your customers, we here at HTA can actual use a little trick that takes advantage of the system functionality of one of the top email providers.
Without giving away the whole secret, let us tell you that with just your email list, we can tell you within the hour every single one of them who are on both Facebook and Twitter!
If you’d like to learn more, or just how we do it, all you need to do is Contact Us!