Email signatures are so commonplace, and in most cases, boring, that they are usually an afterthought to most. But they don’t have to be, and they can actually help you achieve your marketing and sales goals. I should quickly make note that when I say “email signature”, we are only talking about person-to-person emails, not the footer, etc. used on your email marketing or e-newsletter campaigns.

And make note that these tips don’t just apply to your own email signature. These strategies also work for your employees, your co-workers or team members, especially if they are sending out customer service or sales-related emails.

First the basics, those standard pieces of information that simply have to be part of your signature and those representing your business:

•Name, company name, address and phone number
•Twitter and Facebook links and encouragement for people to follow you
•Website and blog address

Then there are some more creative ways you can utilize the signature portion of your emails that aren’t necessary but could help you add to your social media connections, website visitors, and increase your sales:

•Your logo
•A “Deal of the Week” with a special link so you can track how it’s doing
•A link to “Join Our Monthly/Weekly Email Newsletter” and receive special email-only offers
•A customer testimonial so that your recipients can see how much your customers love you
•A link to a webinar or an event you want them to attend

So don’t let your email signatures be an afterthought!

And if you’re going to have a weekly deal, make sure you follow through and change your deal weekly. Some people might even begin to look for it.



Bookmark & Share