Online Marketing for Local Business
Posts tagged demographics
Teens Starting To Show Facebook Fatigue
14 years
by admin
in Uncategorized
Online gaming site Roiworld surveyed 600 teens ages 13 to 17 in late April and found that teens spend two hours per day online on average, 80% of which is spent using a social network. These same teens are, however, showing signs of “Facebook Fatigue.” Nearly one in five (19%) who have an account no longer visit Facebook or are using it less.
Of the group that are saying goodbye to Facebook, 45% have lost interest, 16% are leaving because their parents are there, 14% say there are “too many adults/older people” and 13% are concerned about the privacy of their personal information.
While interest in Facebook may be waning, it’s still the most popular social network among teens — 78% have created a profile and 69% still use it. YouTube ranks second; 64% of teens claim to have a YouTube profile and continue to use the site. MySpace comes in a distant third (41%) and Twitter takes the fourth spot (20%).
What’s interesting to me is that 30% of those that are leaving report that it’s because of their parents or “adults/older people,” which tells me that the while the social value to teenagers may be starting to wane, the networking and business potential for companies with their parents and other consumers in their 30s, 40s, 50s or 60s keeps getting better all the time!
To read the full article at Mashable and see the video: more…
Top Myths About Social Media Marketing
14 years
by admin
in Uncategorized
There are a number of myths that are common among many businesses that are keeping them from joining everyone else in the social media marketing world. We would like to address each of these myths and expose them for the misconceptions that they are.
Myth #1: My Customers Aren’t on Social Media
Wow, if we had had a dollar for every time we’ve heard this one….This myth keeps more companies and business owners from interacting with their potential customers through social media than any other myth.
The nice thing is that all you need is a little bit of data to convince people that their target customers are indeed on social networks.
For instance, 80% of female Internet users have become fans of a product or brand on a social network site and 72% report that they learned about a new product through social media. Take a look at the graph below – more than half of Facebook and Twitter users are over 35, not to mention LinkedIn.
Social networking is a pervasive cultural phenomenon, and there is no demographic that isn’t represented substantially on one or more social networking sites.
