Myth #4: If I Engage on Social Media Sites, I’ll Get Lots of Negative Comments

It’s true that no one likes to hear negative feedback about their work, their product or service.  Many businesspeople fear that their social media profiles will be overrun by people posting complaints and competitors “flaming” their brand.  But the beauty of social media interaction is that transparency and responsiveness rule the day.

If a customer chooses to voice a complaint publicly, you then have the perfect opportunity to demonstrate your superior customer service ability to a far wider audience.  If the customer becomes unreasonable and continues to post negative information, people observing the dialogue are more likely to admire your efforts to right the situation, rather than take to heart the customer’s angry complaints.

Plus, sometimes your customer base does the heavy lifting for you, and promotes your brands in unbiased ways that you cannot, or perhaps haven’t even thought of.