Online Marketing for Local Business
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Top Myths About Social Network Marketing
14 years
by admin
in Uncategorized
Myth #4: If I Engage on Social Media Sites, I’ll Get Lots of Negative Comments
It’s true that no one likes to hear negative feedback about their work, their product or service. Many businesspeople fear that their social media profiles will be overrun by people posting complaints and competitors “flaming” their brand. But the beauty of social media interaction is that transparency and responsiveness rule the day.
If a customer chooses to voice a complaint publicly, you then have the perfect opportunity to demonstrate your superior customer service ability to a far wider audience. If the customer becomes unreasonable and continues to post negative information, people observing the dialogue are more likely to admire your efforts to right the situation, rather than take to heart the customer’s angry complaints.
Plus, sometimes your customer base does the heavy lifting for you, and promotes your brands in unbiased ways that you cannot, or perhaps haven’t even thought of.
Top Myths About Social Media Marketing
14 years
by admin
in Uncategorized
Myth #3: I Don’t Have Time to Manage Social Media
Learning how to interact on social networks is very easy, because it simply involves talking with people and having candid conversations about interesting topics. The real investment in social media comes from the time necessary to interact with people and needed to post useful, engaging content. But the returns on your time should be more than enough to make social media interaction worthwhile.
After some basic exposure, you’ll see how similar social media interaction is to offline conversations, and it should come naturally.
Some helpful tools can make interaction a lot easier, including HootSuite or TweetDeck for Twitter interaction, or our favorite here at Hat Trick Associates, Ping.fm to post updates to multiple profiles and different social networks from a single interface.