Online Marketing for Local Business
Uncategorized
New Services From Hat Trick Associates
14 years
by admin
in Uncategorized
Creating your content is just half the battle of course. Continually writing and posting high quality copy on your site is a vital step, for both conversions and long term SEO success. But online distribution elsewhere is every bit as important to your web presence.
A recent study by McAfee found that four out of five website visits start with a search engine query. So if your website doesn’t have good search engine rankings then you’re missing out on 80% of the traffic you could be getting!
How Can Hat Trick Associates Help With Press Release Distribution?
We can greatly boost your online distribution with our new SEO & Media Exposure Professional Package. If you have a new press release, we can distribute your content to traditional media, newspapers, magazine distribution, and build your inbound link network to increase your credibility in search engines for just $169.
This package includes distribution to many online newswires and aggregation services and lots of traditional media, including thousands of newspapers and magazines.
And of course we can write the press release or article for you, with writing services starting as low as $125 per release depending on specific content and length required!
HTA – SEO & Media Exposure Professional Package for: Press Releases
* Distribution to US Newspapers (6500+)
* Distribution to Magazines relative to your industry (3500+)
* Distribution to search engines including Google, Yahoo, Ask, AOL and more.
* Distribution to popular newswires including EIN News, Inbox Robot, Google News, News Blaze, Earth Times, Financial Wire, Consumer News, Times of the Internet, Topix, RedTram, & more.
* Distribution to 40 premium news partner websites.
* Distribution to our Newswire Network (600+ industry channel websites)
* Distribution to opt-in journalists subscribers.
* Distribution through RSS and JavaScript feeds.
* Include your press release in up to 12 industry categories.
* Include SEO anchor text links and formatting in your press release.
* Include SEO tags/keywords linking back to your website.
* Next day distribution option (if submitted before 5pm PST, 8pm EST).
* Access to statistics to measure your campaign.
* Receive a Proof of Distribution report with links to your press release posted on between 40 to 60 websites.
* Include a video up to 3 minutes in length.
* Attach up to 7 files, logos or images (jpg, gif, bmp, pdf, xls, txt, doc)
* News shared on Press Release Twitter.
* Guaranteed front page display with our distributor.
* Press release review and optimization.
* Permanent inclusion in our searchable database
Have An Article That Needs Exposure?
Press releases are by design more immediate, and news related. But what about articles that aren’t about news items but instead do things like share tips and advice, identify trends, have human interest or business related stories, for just a few examples? By far one of the most effective ways of improving your search engine rankings is through writing and submitting articles. Why is this so important?
First, an article needs to be written, once again something Hat Trick Associates can do for you as well. But either way, your article needs to be written about something related to the subject of your website. For example, if you ran a website about sporting collectables you could write an article about how others could become collectors, or how to value or acquire items — basically anything you want to so long as it relates to your website topic.
Somewhere in the article you include a link to your website, and you then submit your article to ‘article directories’ on the Internet. An article directory is a repository of lots of articles that people have submitted.
Why Are They So Effective?
For every article directory that publishes your article you’ll get a link to your website (the link you included in your article), and also other websites might ‘pick-up’ your article to publish on their own website – meaning you get even more links. So the more directories you submit to, the more links you’ll get. Of course, you need to write a good quality article so that your article is published by the directories.
The reason article submissions are so effective is because each article is published on its own unique webpage, meaning your link might be the only external link on that page, which gives your link full ‘strength’. Also, because the article is based on the theme of your website your link is given even more strength.
How Can Hat Trick Associates Help With Article Marketing?
The problem with article directories is that many of them require you register before you can submit, which is a real pain. But this is no longer a problem! Hat Trick Associates incorporates an automatic registration tool that allows us to register with hundreds of directories in no time at all.
There is also a text randomization for the article Title, Description, Body, and Author biography fields, so if you are writing the article yourself, you can write something like “The {quick|slow} {yellow|brown} fox jumps over the lazy {dog|elephant}” and we will construct different sentences such as:
The quick brown fox jumps over the lazy dog
The slow yellow fox jumps over the lazy elephant
The slow brown box jumps over the lazy elephant
…and so on….
You can do this for single words, sentences, or even paragraphs. You can even nest randomizations within randomizations! The benefit of this is that you can submit different article text to each directory, ensuring each article is unique, and therefore maximizes SEO effectiveness.We also don’t just stop at the submission stage, oh no, we can even log into your directory accounts and automatically check the article published status, when it was published, and how many times your article has been viewed – pretty cool ‘eh?
And since we’re all busy people and don’t really relish the thought of spending hours submitting to directories, we’ve created a system that can auto-submit for you.
HTA – SEO & Media Exposure Professional Package: for Articles
With our Professional Package for Articles, we can submit your article to more than 1,000 article directories. We designed the package to be flexible, so you can submit to just 25 directories to begin with, or 50…100…500…or all 1,000+ directories.
And our basic service package starts at just $1 for each article directory between from 50-100; just 50 cents per directory from 100-500; and then just 25 cents a submission up to 1000 and beyond.
And as always, if you need the article written too, writing services begin at just $125 depending on subject and length.
Our service offerings also now include submissions to over 4,000 website directories too, a topic for our next posting. The bottom line is – when you have distribution OR writing needs for your web content, contact us and see how we can help you achieve your goals.
5 Steps To Create Content That Converts…& Increases Your SEO
14 years
by admin
in Uncategorized
Getting “found” online is the end goal of your content and SEO initiatives, in addition to the conversion of your web visitors into customers too, of course.
And it really wasn’t all that long ago that you could effectively grow your business or share your ideas online by “interrupting” prospective customers with Push methods such as banner advertising, unsolicited email messages, or other off-line (and old school!) methods like cold calling. But business people grew weary of being targeted by outbound marketing and promotions long ago, and the technologies in use today have become far better at blocking these methods.
Businesses and people in general have also changed the way that they shop and learn, primarily utilizing search engines, social networking sites and blogs to find the information that they need. “Pull” or inbound marketing helps companies take advantage of these shifts by helping them get found by customers in the natural way in which they shop and learn. Here are five tips that you can use to help yourself “get found” online:
1. Start with an extraordinary idea
The days of needing a huge advertising budget to spend on marketing and PR to promote your ideas are long gone. Today, truly unique or extraordinary ideas can find many ways to spread like wildfire on their own online, without any significant expenditure. And by comparison, those ideas that are not extraordinary usually languish unfound – regardless of how much advertising or public relations that you do. Make sure you have a unique, remarkable offering and it will spread like wildfire online, if it’s truly unique and innovative.
2. Create LOTS of content
Once you have found an extraordinary service or product, you need to create lots (and lots) of quality content about it. There are many ways to distribute your content – social media accounts, blogs, article marketing, tweets, videos, podcasts. Great content about a great product or service will attract the links you need from other sites. These links generate traffic, which in turn tells Google and every other search engine that YOU should be ranked more highly.
(Need some writing help to keep up with your publishing schedule or additional resources to help you distribute what you are creating? Contact us for your many cost-effective options!)
3. Optimize your content
All of your content should be “keyword optimized,” both for search engines like Google and also for users of social networks like Facebook, Twitter, YouTube, LinkedIn, Flickr etc. who will be spreading it.
Be sure to include some of the most important keywords within the title (or Title Tag) of your piece so it will be easy for the engines to find and identify it. But you also need to make the titles enticing for human eyes as well, with a subject line that will elicit responses. Something that arouses the curiosity of readers such as” “Everything you need to know about…” or statements that can only be answered by reading all of the content, such as “How to”, “What can” or “Why do”.
Lists are very popular as well, like “10 things you must do on your website” or “5 easy steps to…” Provocative titles such as “7 things your bank doesn’t want you to know” or other even more sensationalized titles such as “5 financial decisions that could RUIN your retirement” or “8 Mistakes that cost you money, every month” also often work well.
People often respond as well to avoiding negative consequences as they do to potential positive outcomes.
4. Share your content
After you have created a remarkable piece of content and optimized it, now you need to spread the word. Email it to your E-Newsletter subscribers, post the content on your blog, tweet it to your followers, update your Facebook page and LinkedIn profile with it, then share it with article directories.
If your content is truly extraordinary, others will share it online for you. And as your content spreads, you will have more people subscribe to you or Follow you, so that the subsequent content you publish in the future will have an even greater audience.
5. Measure the results
If you cannot measure your results, you’ll never truly know which methods or channels work best for you. For example, you should compare your results for Google organic search (both branded and non-branded), Google paid, your E-Newsletter and Twitter feed, Facebook, LinkedIn or other social media, Forum postings, and any of the myriad campaigns you could be conducting right now.
You should track visitors, leads and customers over time, for every campaign. Then increase resources spent on campaigns that are working, and discontinue or scale back the ones that aren’t.
Two More Great Small Business Resources
14 years
by admin
in Uncategorized
In our attempt to provide valuable info, insight and resources to other small business owners, freelance writers and other creatives, and the self-employed, I’d like to share a couple of really great services that I have found and utilized recently.
Some of you may already be “in the know” of these resources already, but if not, I hope these will help you out as you conduct your daily business!
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Need a simple Custom Form on your website?
Try Formstack. It’s free to register for an account, and their interface/dashboard for creating Forms is pretty intuitive and easy to understand, so depending on your technical comfort level you can create your own basic Forms for inclusion on your website. There are multiple levels of service of course, from Enterprise levels of service that can handle 100-1,000 Forms, with unlimited numbers of fields in each, no limit to the number of submissions per month through each Form, and also unlimited amounts of storage available to capture all of your web visitors, and their Form information. For small business owners with much simpler needs, more basic packages are available, including a free account if you need 3 Forms or fewer, each containing no more than 10 individual fields!
In fact, a sample of one of their Forms can be found on my own Hat Trick Associates Contact Us page.
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Are you a small business or self employed individual who could use a free conference call number at any time?
Free conference calls are simple and easy to use with this service, requiring only a name and an e-mail address to receive an instant account. Once you enter your name and e-mail address, you will be provided with a dial-in number and access code for immediate phone conferencing.
Your teleconferencing line is available to you 24/7 and there is no need to schedule or make reservations. Each conference call account accommodates up to 96 callers on an unlimited number of 6 hour free conference calls. All calls can be recorded and archived for future review.
Once again, there are varying levels of service up to Enterprise-level business solutions, but for those small or mid-sized businesses and their owners, the self-employed/freelancers and other small groups and organizations, FreeConferenceCall.com could be a great solution to your needs!
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