There should be no argument that web content is still king.

A recent survey conducted by research firm eConsultancy contained a number of discoveries that show the continuing importance of web content.

The study revealed that a whooping 91% of in-house marketers use content marketing to sell their products and services.

The research also showed that over 90% of digital marketing professionals believe that content marketing will become even more important over the next year. This is a very significant finding, since website, social and email content is already viewed as critical by most professionals to begin with.

The survey also revealed the top three categories of online content which are working best for marketers today: social posts and updates (83%), email newsletters (78%) and news or main feature articles (67%). These findings highlight the need for quality web content writing services as well.

The researchers concluded that brands should first focus their efforts and resources on content marketing before advertising. This is because consumers will interact with their content online first, and give these brands valuable ideas and  insights about what is important to consumers. These companies can then utilize these insights to create more effective advertising pieces.