Search Engine Optimization (or SEO) is a rapidly growing form of internet marketing. SEO companies spring up almost overnight, but inside the ever-changing online world many of them die just as quickly.

Why is SEO such a booming business? As more commerce moves online, it’s only natural that marketing should move with it. Since billions use search engines daily, being found by search engines is obviously a vital part of every organization’s online marketing strategy.

Is SEO important for YOUR website? The answer is a certainly YES for commercial or informational websites; probably not as much for personal sites. The bottom line however – If you want people to find your site themselves, SEO is important. If you plan to make money from lots of people visiting your site, then SEO becomes not only important but essential.

The next question becomes, is SEO something you can do yourself? That depends. SEO requires basic knowledge of a website’s tags, an ability to learn which keywords to focus on, an ability to incorporate keywords into rich, informative articles that readers value, and other items. It also involves the ability to get backlinks to your site — a critical part of SEO.

Your SEO and Web Content Writers

Your ability to perform the work and your willingness to spend the time required to get good rankings determine whether you should do it yourself or hire someone to help you. At Hat Trick Associates we have the expertise as a web content writer, online distributor and SEO professional that can help your company acheive the high search engine rankings and online sales revenue/conversions.

Whichever one you choose, in the end, SEO is an important part of your website, and it’s not something you can afford to overlook if you want to drive traffic and generate revenue.