As you have heard us say before, there are millions upon millions of online blogs and other informational websites, but what makes for great web content?

Clear and Concise

Being vague is one of the biggest mistakes a web content writer can commit, as it can compel your audience to instantly evaporate. No one wants to stay a second on something they find too complex or vague to understand. The mark of an expert lies in his ability to make complicated things clear and simple. Don’t use 200 words to say something that could easily be written with 50; people don’t have that kind of time these days.

Know Your Audience and Be Compelling

Know what your customers or general readers care about. If you think that your content can catch people’s attention because YOU are really passionate about the subject, you’re falling into the trap of assuming visitors will care because you care. Most people won’t spend a second on topics they don’t care about.

(…now it certainly does help to have a strong attachment to your topic, but you need more than just that!)

And “compelling” means that your web content not only grabs attention, but has purpose. Typically this is a sales conversion, but not always – especially on news-based blogs. Know what the end goal of your online copy truly is.

Accurate and Complete

The very first step is to create content that is accurate and complete. You need to ascertain that what you tell the world is correct. Information online is easily accessible today, but readers can easily spot posts or articles that were rushed and not fact checked pretty easily. If you don’t have the time to fully research your facts, like many business owners and others responsible for web content, find someone who does.

You also need to fully develop your ideas, or link to follow up information or action steps that make sense (such as a purchase option, if your content is made as a teaser).

And a good example is:

If you found this information helpful and would like to talk about ways to make your web content more compelling, contact us to learn more!



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