I wanted to take a moment to talk a bit more about the last post below, about an article that I wrote for our team at Hat Trick Associates that focused on Email Marketing and it’s continued marketing viability, even in the face of new competition.

The reason for bringing up the topic again is certainly NOT to impress you the reader with how fantastic the article was, or how important it must have been to receive the coverage that it did.

Actually, quite the opposite.

Although no surprise, I do feel the information it contained was fairly interesting, and made for a good story…the truth is, with the right message and distribution, I could probably gain a similar amount of coverage for an article in YOUR industry, attributed to YOUR company.

And the coverage the Hat Trick article received was pretty cool, I will admit. It’s not every day that you write something that gets shared on Yahoo, CNBC, MSNBC, AOL…as well as lots of other niche websites, like the European Business Express, or the media powerhouse which is KAIT – Channel 8 in Jonesboro, Arkansas(!)

The great thing is, if a piece is written in the proper way – and shared via the right channels – I can almost guarantee similar results. And having so many incoming links is not only good for conversions today from people interested in your subject matter, but also creates some long-term SEO benefits from having high quality sites “aimed” at your own with links. So it’s a win-win.

If you’d like more information on how we can do the same for your company contact us today.

In fact, if you take the time to fill out the quick form, or if you prefer to shoot me an email directly, I’ll even tell you (no-strings-attached, of course) how I did it. I just wish this method existed back in my early days of PR at a large local ad agency.