E-Newsletters: Email Usage Statistics in the U.S.

Email marketers alert! Business email usage data in the U.S. presented in a neat infographic. The visualization maps the usage pattern for each region across time.

Even though it’s from the same country, each region has different usage peak and trough; meaning email marketers situated at different regions would have to employ different strategies to specifically cater to the region’s behavior.

Sending email ads at trough period could possibly mean that the emails ads wouldn’t reach the audience instantly. It will probably end up in the trash folder as work piles up with time.

On the other hand, sending it at peak would reach most people but it could also mean that they don’t have the time to catch the mail. But at the very least, we can safely assume that the email headline is read. Note that all these are so far based on qualitative analysis. Data and Graphics provided by Rackspace.