Content curation is the process of reviewing and filtering articles and blog posts from across the web.

It’s NOT the same as copying other people’s blog posts and placing them directly on your site, though there are websites that do this quite successfully.

Anytime you share an interesting article on your Facebook account, or retweet a good post on Twitter, you’re curating content.

And sharing content in this way can also helps you maintain your publishing schedule. Because anyone who has ever been responsible for regular web content or blog posts can attest to the fact that sometimes, other things just get in the way! (I know that’s true for me, for SURE)

Sharing content helps shift the burden of blogging or tweeting to someone else. Once you have access to a great piece of content from another blogger, it becomes easy to write a quick opinion of your own.  Now you have a new blog post of original content, built on top of a big idea or concept that will be interesting to your audience.

And not only does this help you share the best ideas with your network, it also helps keep you “in the know” on important developments and trends in your industry. A Win-Win for everyone.