There are a number of myths that are common among many businesses that are keeping them from joining everyone else in the social media marketing world. We would like to address each of these myths and expose them for the misconceptions that they are.

Myth #1: My Customers Aren’t on Social Media

Wow, if we had had a dollar for every time we’ve heard this one….This myth keeps more companies and business owners from interacting with their potential customers through social media than any other myth.

The nice thing is that all you need is a little bit of data to convince people that their target customers are indeed on social networks.

For instance, 80% of female Internet users have become fans of a product or brand on a social network site and 72% report that they learned about a new product through social media. Take a look at the graph below – more than half of Facebook and Twitter users are over 35, not to mention LinkedIn.

Social networking is a pervasive cultural phenomenon, and there is no demographic that isn’t represented substantially on one or more social networking sites.