Many companies don’t even realize that their email list of contacts is the most valuable piece of data they own. It provides a low cost and instantaneous communication channel to many of the most important people to their success. And unlike other more traditional marketing, it can provide real-time, measurable results.

You have probably heard that it is far less expensive to keep a customer than to acquire a new one. This holds true for most other groups, associations and non-profits also.

And your email newsletter can help you communicate and stay “top of mind” with current business relationships – and increase retention – while also allowing you to share knowledge and promotions with prospects, too.

It’s all about increasing the lifetime value of your contacts. Remember: Competitors can always buy their way into your market – and match your pricing, your products and services, and even the “look and feel” of your brands or organization.

But the one thing they can’t purchase? Your relationships.

Every E-newsletter you send helps solidify the connection between your organization and your customers, members, participants, clients, volunteers, donors… and even prospects!