Although I sometimes quote or cite research all the time here on my blog, I don’t often include direct links to external content. But I came across this on Twitter and thought I would share.

The title is 5 Ways Social Media is Changing Our Daily Lives, and I think that it speaks to both the things we are doing now at Hat Trick Associates, but also the way that individuals will be communicating for the next 20 years!

One of the things I really liked about this article is that it begins by asking you a question: How is the way you communicate with your social network, connect with business partners; get most of your news; find new employees, entertain yourself; etc. etc. different now as compared to just 5 years ago?

The differences are HUGE for myself personally, and I’m sure for most of you as well. There has been a shift in how we send and receive information. When selecting a company to do business with, I am FAR more interested in the customer service experiences or opinions of friends or colleagues that I see online than more generalized or “generic” ratings…and now I can get them from everyone, quite easily – instantaneously!

We have very quickly gone from simply knowing email or IM addresses of our friends, family and coworkers, to now being completely interconnected with them on services like Facebook or LinkedIn. And we can let the world know exactly what is on our mind the second we think it on our social networks and on microblog sites like Twitter.

So it’s really no surprise that 80% of all Tweets are actually sent from mobile devices. Imagine all that is being said about YOU as your customer, client or member is walking out your door after having a GREAT customer experience.

Or, what do you think happens if they have had a BAD one??

And how can you take advantage of this new opportunity to connect and interact with the people who matter most to the success of your organization? From a business standpoint, those are certainly thoughts that your company should be pondering, and answering, right now…

Here is the article: http://mashable.com/2009/10/16/social-media-changing-lives/

And please comment if you have thoughts on this topic, or any of the other topics that I include in my blog postings.